CRAPIDO® - a Responsibility Assignment Matrix for pricing practitioners!

Our Experience

Paul has many years of international experience managing growth and profitability at all levels of global high technology enterprises such as Compaq, HP and Dell. He is now a consulting at The Pricing Factory® where he helps businesses of all shapes & sizes use pricing more effectively to achieve their business goals. 

What’s different about us?

Our ability to generate meaningful insights into your pricing issues and
Our way of implementing improvements in your pricing capabilities is unique.

Not sure what your issues are?

Order a pricing diagnostic … We can investigate and quickly determine what your business issues are using pricing as as a diagnostic lens.